Top Configure Price and Quote (CPQ) Solutions of 2025: The Ultimate Guide to Smarter Selling

 

When the stakes are high in businesses such as manufacturing, distribution, and B2B services, speed and accuracy in product configuration, pricing, and quoting are not only vital but game changers. This is when CPQ software becomes essential. Configure Price Quote (CPQ) software automates the development of client quotations, making it more efficient and effective.

CPQ software uses crucial client information to improve the sales process. It can identify the best product combinations for each client, compute optimal pricing, and provide accurate bids. Automating manual procedures that would otherwise take time helps improve sales funnel speed and efficiency.

This article compares the top CPQ suppliers of 2025 and explains how they can revolutionize sales operations. By the conclusion of this book, you'll be able to make an informed choice about which CPQ solution is most suited to your business requirements, putting you on the route to streamlined sales success. Let's get started.

What are Configure, Price, and Quote (CPQ)?

QKS Group defines a Configure, Price, and Quote (CPQ) application as a sales tool that helps the sales teams and self-service customers configure products, provide pricing accuracy, and generate accurate quotes to streamline the end-to-end sales process. Thus, CPQ is an integrated process helping sales representatives, channel partners, and self-service customers generate precise quotes for configured products and services, helping to enhance the overall customer experience. 

How to Choose the Right CPQ for Your Business?

Most businesses select a CPQ solution based on brand awareness rather than true fit, which is where things go awry.

While a sales presentation may highlight AI-powered automation, smooth approvals, and speedier quotations, it's important to ensure the system integrates seamlessly with your current operations to avoid irritation.

Forget the marketing nonsense. When assessing CPQ software, the three most significant elements to consider are:

• AI-powered suggestions - The top CPQ systems use AI to offer pricing and packaging choices based on consumer behavior and market trends. Reps use data to provide competitive prices rather than selecting pre-set setups.
• Deeper CRM and ERP integration - A great CPQ solution complements your CRM and ERP platforms. Without strong connectivity, sales staff lose time manually inputting price data, pursuing approvals, and correcting errors produced by disparate systems.
• Faster approvals and fewer bottlenecks - CPQ streamlines the sales process by automating approvals and decreasing back-and-forth between teams. Some organizations have reduced quotation turnaround times from a week to minutes, providing them a significant advantage over competitors who continue to struggle with sluggish workflows.

Top 5 Configure, Price, and Quote (CPQ) Solution Providers

Conga

Conga is a B2B software solution provider that uses contract lifecycle management (CLM), Configure Price, and Quote (CPQ), document generation, electronic signature, subscription management, and other solutions to drive predictable revenue by aligning processes, teams, and technology across the revenue management lifecycle.

Infor

Infor is a business cloud software provider focused on industries such as industrial manufacturing, distribution, healthcare, food and beverage, automotive, aerospace and military, hospitality, and high technology. It aims to deliver comprehensive software solutions tailored to various sectors, emphasizing long-term operational advantages, faster value generation, and security. Infor develops corporate applications and services that meet critical business needs.

PROS

PROS is a corporation that trades on the NYSE under the ticker name PRO. The company specializes in Smart CPQ and AI-powered solutions that drive development via digital selling and eCommerce platforms. These solutions provide predictive and prescriptive assistance, allowing organizations to price, configure, and sell their products and services more quickly, accurately, and consistently across many channels.

Salesforce

Salesforce is a firm that combines artificial intelligence, customer relationship management, and data to create solutions for customer issues. Salesforce's major business challenge is to improve the relationship between businesses and their consumers through technology.

SAP

SAP is a firm that seeks to increase operational efficiency globally. Its main objective is to assist clients in optimizing their business operations. SAP develops innovative strategies to achieve this goal. The company plays a vital role in reshaping industries by promoting opportunity and equality on an international scale. By partnering with customers and partners, SAP can make significant contributions across sectors, thus fostering economic and social growth and development.

How QKS Group’s Market Intelligence Report Can Help with Your CPQ Software Needs? 

Having the correct Configure Price & Quote software solution in place is critical for company success. Choosing the optimal solution for your organization's needs necessitates reviewing the various possibilities through a different lens than your stakeholders. This will assist you in determining which outcomes are most essential and which alternative will best help your team meet its objectives.  

QKS Group' Market Intelligence Report is a useful resource for organizations seeking to expand and make educated decisions when selecting the finest Configure Price & Quote tool. This research offers detailed insights into market trends, growth potential, innovation, and the competitive landscape. With detailed analysis, including the " Configure Price & Quote Market Share, 2023, Worldwide" and "Market Forecast: Configure Price & Quote, 2024-2028, Worldwide," businesses can gain a clear understanding of the current market dynamics and future projections. 

Organizations that implement CPQ solutions benefit from a single configurator configuration supporting numerous application sites and software, including CRM, CAD, PLM, and ERP. Furthermore, the automation and analytical capabilities of CPQ platforms provide valuable insights to aid decision-making processes. As a result, the platform is highly interoperable and capable of supporting industry-standard protocols while allowing for dynamic cooperation with non-conformant parties.

Conclusion

Mastering CPQ is critical for any company to streamline its sales process, improve pricing tactics, and boost customer happiness. As the market evolves, the ability to swiftly configure, price, and quote items becomes more crucial. Investing in a strong CPQ system helps streamline your sales process while positioning your company for long-term success.

Remember that the ideal CPQ isn't a one-size-fits-all answer. Making an informed selection requires thorough consideration of your business demands, integration requirements, and future development plans. This blog's decision-making criteria and the finest Configure, Price, and Quote (CPQ) suppliers will help you make an informed conclusion.

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