Business Case and ROI: A symbiotic relationship
A business case is like a sales pitch. How? Well, it is broadly similar. Both are aimed at persuading an audience. The key difference is that a sales pitch tries to convince someone to buy a product or service, while a business case tries to convince stakeholders that a particular decision, investment, or course of action is worth approving. Its goal is to persuade stakeholders to support a proposal by showing why it makes business sense, not simply why it sounds appealing. Adding ROI, calculated through tools like the QKS Group ROI Benchmark Framework , to a business case makes it more persuasive, as the stakeholders can clearly see what the business is likely to gain in return for the money it spends. This visibility helps the stakeholders during evaluation of the case, especially when they have to compare multiple competing priorities. How to calculate ROI for...