Market Reserach

Employee experience and employee engagement are closely linked concepts that directly impact an organization’s relationship with its employees. Implementing a comprehensive Employee Experience Platform (EXP) may improve employee and customer happiness, alter work environments, and build healthy employee interactions across all business sizes and sectors. Engaged employees with satisfactory working experiences are reportedly happier and more productive. This also helps organizations, resulting in increased growth and profitability. Research shows that improving employee experience indicators may boost revenue by 50% for average-performing enterprises. But how do you get there? The first step is to recognize that employee experience and engagement develop throughout the journey, from onboarding to training and beyond. Next, it requires going into details and using them to streamline the granular aspects efficiently. This helps to foster engagement and build an excellent employee exp...

Imagine your SaaS offering as a sandwich. Digital Adoption Platforms (DAPs) are the dressing that elevates it from a dry, chewy bite to a blast of flavor that leaves you wanting more. So, what exactly is a Digital Adoption Platform? A Digital Adoption Platform is a solution that overlays your software applications, offering users contextual information and tailored experiences to help them utilize the product more efficiently. These systems leverage artificial intelligence and machine learning to provide features that interactive walkthroughs, step-by-step overlays, self-help menus, and contextual data. This enables product teams to onboard new customers, introduce new features, and encourage self-service learning. DAPs are intended to improve user competency by guiding them through essential activities and offering real-time help. They shorten onboarding time, decrease the load on IT support, and boost user happiness and morale. Furthermore, DAPs give significant insights into us...

Teams frequently turn to DevOps platform when something is malfunctioning or not scaling properly. Perhaps deployments are taking too long, version control and infrastructure are out of sync, or there is simply no visibility into what is happening in production. Picking a platform that fixes those issues without creating new ones is stronger than it looks. Over the last few years, I've worked directly with engineering and DevOps teams at startups and enterprise-scale companies, assessing tools firsthand—not only for functionality but also for how they fit into real-world workflows. I know what works, what doesn't, and which trade-offs are worthwhile. This blog is a distillation of that expertise, featuring my top DevOps platform recommendations based on real-world use cases rather than vendor hype. If your team wants to ship faster and safer without having to duct-tape tools together, you'll discover choices here that can assist. What is DevOps Platform? QKS Group ...

  When the stakes are high in businesses such as manufacturing, distribution, and B2B services, speed and accuracy in product configuration, pricing, and quoting are not only vital but game changers. This is when CPQ software becomes essential. Configure Price Quote (CPQ) software automates the development of client quotations, making it more efficient and effective. CPQ software uses crucial client information to improve the sales process. It can identify the best product combinations for each client, compute optimal pricing, and provide accurate bids. Automating manual procedures that would otherwise take time helps improve sales funnel speed and efficiency. This article compares the top CPQ suppliers of 2025 and explains how they can revolutionize sales operations. By the conclusion of this book, you'll be able to make an informed choice about which CPQ solution is most suited to your business requirements, putting you on the route to streamlined sales success. Let's ge...

Healthcare systems face several obstacles, and technology can help address some of these issues. Cloud connectivity is one of the technologies enabling digital health. The security of connected medical devices security has already been shown to increase clinical efficacy, minimize clinical errors, and provide consumers with cost savings. It is anticipated that connected medical devices may be able to reduce overall healthcare costs, which we all know is a pressing issue! Consequently, there are several compelling reasons for medical device companies to embrace connectivity and explore potential rewards. Creating new services and entering new markets are just two of the options. Medical device manufacturers often lack the necessary FDA expertise, technological knowledge, and even internal resources to develop these types of solutions. Additionally, the company may face significant costs to establish the required connectivity infrastructure and comply with regulations. Moreover, dev...

Are you looking for a conversational AI platform to manage sales & support but lost in the crowd?  If your company has a website and a busy customer experience or customer support team that barely has time to respond to all the live chat messages it receives, there is good news. They do not have to. While they will still need to address some challenging live chat queries, a conversational AI platform can manage a majority of the routine questions they receive each day. How do you select the appropriate AI software for your business or industry? What is the relationship between machine learning, NLU (natural language understanding), and NLP (natural language processing)? After developing a conversational AI platform, we've witnessed how startups and businesses in several industries, from e-commerce to healthcare, have utilized AI technology to improve the customer experience, automate jobs, and empower their agents. QKS Group now presents its leading recommendations f...

Imagine having many puzzle pieces scattered everywhere—that's not very useful. When you put them together, they form a more unified tale. Customer Data Platforms (CDPs) serve the same purpose: they collect customer data from various sources and store it in a centralized location. Because this data helps companies better understand their customers and how they act, CDPs play an essential role in helping you make informed product and marketing decisions.  Today, CDPs are essential for businesses across sectors. However, with popularity comes choice. Businesses must now pick from several CDP platforms to guarantee that they are synthesizing and analyzing the appropriate data points for their brands. With all of this in mind, it's not surprising that the CDP market share and forecast reports. In this blog, we'll discuss the meaning of the customer data platform, how it works, and its top customer data platforms that are ideal to incorporate into your plan. What is Cust...

With the vast amount of data pouring in from several sources, data integration—combining and harmonizing information from various sources, formats, or systems into a single unified source of truth—plays an essential role in helping businesses gain valuable insights and make informed decisions. Finding an effective way to integrate data has become a critical concern for most firms, and as a result, many are increasingly using data integration tools to automate the process because doing it by hand is very time-consuming and prone to errors. However, figuring out where to begin and which data integration and transformation technology best fits your business objectives can be overwhelming due to the vast diversity of options accessible. Don't worry! Everything you need to know about data integration tools, the most important factors to consider when choosing the best tool for your company, and the top 5 data integration tools available in 2025 will all be covered in this blog. ...

  Customer service is the backbone of any organization, yet traditional contact centers frequently require assistance to keep up with increasing demand and rising expenses. Relying on human agents for all interactions might result in excessive wait times and unpredictable service. Conversational AI for intelligent contact centers employs artificial intelligence (AI) and natural language processing (NLP) to automate consumer interactions. This enables AI to undertake routine activities, answer inquiries, and delegate more complicated concerns to human agents, increasing productivity and lowering costs. Building a conversational AI contact center is more than just a fad; it's an effective way to improve customer service. Keep reading to discover the definition of Conversational AI for Intelligent Contact Center, how it works, and the best Conversational AI for Intelligent Contact Center software for increasing creativity and productivity. What is Conversational AI for Intell...

Marketing is a ton of work! You have many campaigns to manage across several channels, and every campaign has multiple duties and subtasks. That is why marketing automation software was developed. A strong marketing automation platform improves customer experience, frees up your team's time, increases data quality and decision-making, improves lead creation and nurturing, and allows you to use your money better. In this blog, we'll look at the definition of B2B MAP, the trends and developments that are shaping the industry, a list of the best B2B marketing automation platforms available, and how to choose the best software for your company, as well as predictions for the future of B2B marketing automation. What is B2B Marketing Automation Platform (B2B MAP)? B2B Marketing Automation Platform (MAP) is a technology solution that automates lead management and provides optimized marketing and sales solutions to drive seamless customer engagements. It assists marketing teams ...