Growth Readiness of the CPQ Market

The Configure Price and Quote (CPQ) software market is becoming a central component of B2B sales by automating proposal creation processes and identifying opportunities. It plays a significant role, especially in sectors such as manufacturing, IT services, and telecommunications, with increasing global demand. Market analysis reports predict that the CPQ market will experience substantial growth over the next five years. In 2024, the market size is expected to reach approximately $20 billion, with projections exceeding $35 billion by 2029. Notably, the adoption of CPQ solutions is accelerating among small and medium-sized businesses (SMBs), where scalable SaaS models are proving to be a key driver. Technological Advancements and Trends in CPQ CPQ technology has greatly expanded its capabilities through advancements in AI and machine learning (ML), enabling enhanced personalization of sales opportunities. In particular, automation in proposal customization is becoming more sophis...